I was thinking the other day about blog content and how I can add value here in my blog posts. It brought me to a realization. All the content that I post here on mrsfancee.com is either created or curated. In order to define the brand and identity of this site, I need to manage how much of each type of content I post.
Yes, this is what I think about in my spare time… #I’mablognerd #don’tmakefun
This is why we all started blogging in the first place, to share our rockstar DIY skills (or whatever it is you blog about) with the great wide world of web. Created content is a post where you are giving value to the reader through something you’ve made or originated. This could be in the form of useful tips, a tutorial, pics of your latest project, whatever! But the key is it belongs and came from you.
Created content is what makes your blog different, it sets it apart from other blogs because no one else would have thought to share that story the way you did, or sew the drapes in that style, or make such cute ladybug cupcakes. It establishes your voice, your credibility, and your value to readers.
Curated content is what you share that originated from someone other than yourself. It could be helpful links, a pinterest board, favorite living room layout pics. Anything you post on your blog that you didn’t make or think up yourself is curated.
I love this word because I always picture a museum curator. Someone who carefully sifts through many many things in search of only the very best for his collection. That’s what you do when you share other’s content on your blog. You’ve curated what you deem worthy of notifying the world of.
Some bloggers only create content, others only curate it, and that is fine. But I believe that for the majority of bloggers to find success, a careful balance is needed. If I had to choose only one type of content to offer, I would choose created without a second thought. That is why I’m here, to share with people my unique thoughts and creations.
But, here’s the thing about content creation… I’m a finite person, we all are. And I can only create so much quality content. That means that if I want to continue posting and sharing on a continued basis, I need to share curated content.
Plus, this blogging world is a social business by nature. If we all only posted our own content no one would ever find out about awesome new ideas and meet other bloggers.
So two great reasons you should be posting curated content on your blog in addition to your created content: it allows you to share beyond your creative limits, and it engages with other bloggers and builds community.
I’ve started a weekly column called Loving Lately where I share links from around the web that I find interesting and worth checking out. I’d love to hear your views on the curation vs. creation dichotomy. Any tips on how to find your own balance between the two?